Business Quotes edited by Brad Mager

Quote Topics

Business Basics

Attitude and Belief

Taking Action and
Getting Things Done


Inspiration and Vision

Courage, Fear, and Confidence

The Art of Thinking and
The Power of Thoughts


Conformity, Originality,
and Going Against the Crowd


Innovation, Creativity,
and Imagination


Opportunity

Planning, Setting Goals,
and Making Decisions


The Value of Hard Work

Productivity

Talent, Skills, and Character

Knowledge and Experience

Leadership

Marketing, Advertising,
and Making Sales


Solving Problems and
Overcoming Obstacles


Persistence

Handling Criticism

Risks and Rewards

Success and Failure

Happiness, Satisfaction,
and Enjoying Your Work


Money and Wealth

Quotes - Conformity

The most powerful element in advertising is the truth.
William Bernbach
Advertising executive

Advertising is to business what steam is to machinery — the great propelling power.
Thomas B. Macaulay
Author, historian, and statesman

I’ve been well-served by the following self-imposed discipline: Do something promotional every single day.
Dan S. Kennedy
Entrepreneur, speaker, author, consultant

Because its purpose is to create a customer, the business has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are “costs.”
Peter Drucker
Management consultant and writer

We are all salesmen every day of our lives. We are selling our ideas, our plans, our enthusiasms to those with whom we come in contact.
Charles Schwab
Industrialist

The spider looks for a merchant who doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace.
Mark Twain
Humorist and author

I am the world’s worst salesman; therefore, I must make it easy for people to buy.
Frank W. Woolworth
Merchant

Everyone lives by selling something.
Robert Louis Stevenson
Author

Anything that won’t sell, I don’t want to invent. Its sale is proof of utility and utility is success.
Thomas Edison
Inventor

Do what you do so well that those who see you do what you do are going to come back to see you do it again and tell others that they should see you do what you do.
Walt Disney
Film and theme park entrepreneur

The meek shall inherit the world, but they’ll never increase market share.
William G. McGowan
Communications executive

What a pity it is that we copywriters are not more frequently brought into contact with the mental limitations of our readers.
John Caples
Advertising executive

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it “creative.” I want you to find it so interesting that you buy the product.
David Ogilvy
Advertising executive

Don’t tell people how good you make the goods; tell them how good your goods make them.
Leo Burnett
Advertising executive

The American standard of living is due in no small measure to the imaginative genius of advertising, which not only creates and sharpens demand, but also, by its impact upon the competitive process, stimulates the never-ceasing quest of improvement in quality of the product.
Adlai E. Stevenson
Lawyer and diplomat

In science, the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.
Sir William Osler
Physician, teacher, historian

Anybody can cut prices, but it takes brains to make a better article.
Philip D. Armour
Industrialist

Advertising is salesmanship. Its principles are the principles of salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
It is not for general effect. It is not to keep your name before people. It is not primarily to aid your other salesmen.
Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

Claude Hopkins
Scientific Advertising


Nothing except the mint can make money without advertising.
Thomas B. Macaulay
Author, historian, and statesman

You can hype a questionable product for a little while, but you’ll never build an enduring business.
Victor Kiam
Chairman, Remington Products Co.

No man does anything from a single motive.
Samuel Taylor Coleridge
Poet

A man has two reasons for buying anything. The reason he tells his wife … and the real reason.
Mark Twain
Humorist and author

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
Zig Ziglar
Sales trainer, author, motivational speaker

The manner in which it is given is worth more than the gift.
Pierre Corneille
Playwright

Getting people to like you is simply the other side of liking other people.
Norman Vincent Peale
Clergyman and author

Some are born great, some achieve greatness, and some hire public relations writers.
Daniel J. Boorstin
Historian, author

Advertising nourishes the consuming power of men. It creates wants for a better standard of living. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
Winston Churchill
British statesman and prime minister

The prosperity of every country in the world is directly in relation to the amount of advertising.
Col. Robert R. McCormick
Editor and publisher of The Chicago Tribune

I’ve learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Leo Burnett
Advertising executive

If your advertising goes unnoticed, everything else is academic!
William Bernbach
Advertising executive

If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
Advertising executive

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
Derby Brown

The well-satisfied customer will bring the repeat sale that counts.
James Cash Penney
Founder, JC Penney

You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.
Dale Carnegie
Writer and speaker

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed
Curtis Carlson
Businessman, Founder of Carlson Companies, Inc.

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